After browsing the portfolio section residing at the end of the chapter "story" in Daniel Pink's novel "A Whole New Mind", I choose to respond to the activity titled "Write a Mini- Saga". The description stated that story is prevalent in our society and to underscore its significance, the reader must experience the thrill and addictive nature of composing a mini- saga. A mini- saga is simply a short story condensed down to a mere 50 words. It is only considered a mini- saga if the 50 word mark is encountered exactly- no more or less! Now, here's my mini- saga:
It was a cold winter night and the old man slept as though he had never before. The wind howled and the lantern positioned next to my vigilant face flickered. Suddenly, the door fell and men rushed in; they dressed in white with sinister hoods. "Don't let them take me!" cried the old man.
The story I have just conveyed has a message. And what better way to express this through story; like Daniel Pink said, "If a picture is worth a thousand words, a story is worth ten thousand".
Pink's entire chapter "story" is centered around the idea that story is so much more understandable, connectible, and applicable when compared to sheer factual information. Because of this, the future will undoubtedly select the masters of story telling as the successors of tomorrow. This phenomenon can be understood with an example. A text book manufacturing company conceives a book that is factually accurate and resourceful as well. A competitor is also interested in the same field, yet the second company manufactures a textbook with personal stories used to effectively convey a message emotionally compelling and attractive to the reader. Which would a customer purchase, a text book describing the KKK (as referenced earlier in the mini- saga) and their influence in America, or a personal narrative emphasizing the evil that was the Ku Klux Klan? Obviously, the customer would purchase the latter, even though the first conveyed the message, the second did it effectively. Now, the reader will truly and wholeheartedly understand the material and not simply the facts. Another example underscoring how decisive story will be in the success rate of the impending future would be one of a car pamphlet. The pamphlet that best describes the car in a fashionable sense will obviously be selected. The customer does not yearn for specifications, among with include gas mileage, material of composition, and such, but they do long for a personal description of the car, not simply facts. Essentially, the pamphlet promoting a car will undoubtedly earn more money if the description includes a personal review. Today, everything is already functional, now its design in the form of story is what deciphers between a winning and loosing product. The United States has evolved to the point where utility (specifications and a standard "description" of the vehicle) is only secondary to significance (personal experiences associated with the product and attractive marketing strategies achieved through story). The key point highlighted is that story is important, more so than simple facts, today a product needs to be practical or functional but at the same time, personal, like a story.
Pink's entire chapter "story" is centered around the idea that story is so much more understandable, connectible, and applicable when compared to sheer factual information. Because of this, the future will undoubtedly select the masters of story telling as the successors of tomorrow. This phenomenon can be understood with an example. A text book manufacturing company conceives a book that is factually accurate and resourceful as well. A competitor is also interested in the same field, yet the second company manufactures a textbook with personal stories used to effectively convey a message emotionally compelling and attractive to the reader. Which would a customer purchase, a text book describing the KKK (as referenced earlier in the mini- saga) and their influence in America, or a personal narrative emphasizing the evil that was the Ku Klux Klan? Obviously, the customer would purchase the latter, even though the first conveyed the message, the second did it effectively. Now, the reader will truly and wholeheartedly understand the material and not simply the facts. Another example underscoring how decisive story will be in the success rate of the impending future would be one of a car pamphlet. The pamphlet that best describes the car in a fashionable sense will obviously be selected. The customer does not yearn for specifications, among with include gas mileage, material of composition, and such, but they do long for a personal description of the car, not simply facts. Essentially, the pamphlet promoting a car will undoubtedly earn more money if the description includes a personal review. Today, everything is already functional, now its design in the form of story is what deciphers between a winning and loosing product. The United States has evolved to the point where utility (specifications and a standard "description" of the vehicle) is only secondary to significance (personal experiences associated with the product and attractive marketing strategies achieved through story). The key point highlighted is that story is important, more so than simple facts, today a product needs to be practical or functional but at the same time, personal, like a story.
No comments:
Post a Comment